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Brand's first-ever commercial spot during iconic football event stars Luke Wilson.
January 31, 2019
By: Christine Esposito
Editor-in-Chief
Colgate-Palmolive is going big for Colgate Total toothpaste this weekend. The company has created a new TV spot for its flagship brand that will appear in a new spot during Sunday's championship football game. The commercial marks the first time the brand is advertising in the “Big Game.” The 30-second spot features actor Luke Wilson underscores the campaign's tagline “Do More for Your Whole Mouth” as a pesky close talker. The commercial highlights Colgate T...
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